When generations clash at the workplace: How you can build team cohesion, productivity

With younger employees and older staffers increasingly coming together in today’s workforce, blending those with less experience and seasoned veterans into a cohesive and productive team can be a challenge for businesses — but not insurmountable.

All it takes, says Jeff Butler, author, workplace strategist and two-time TEDx presenter, is for businesses to recognize the value of building intergenerational chemistry.

“Impressions persist among some that view Gen Xers (born 1961–1981) as a group that tends to be skeptical about authority, see the glass half-empty and go at everything alone, and millennials (1980–2001) as entitled and lazy while loving technology,” said Butler, the keynote speaker Wednesday at the North Bay Business Journal Business Symposium at Santa Rosa’s Flamingo Resort & Spa.

“While these labels tend to shape generational perceptions over time, such beliefs are largely unfounded,” he said. “Younger employees have a lot to bring to an enterprise and can work effectively with baby boomers (1946–1964), even though boomers are sometimes miss-categorized only as rule followers, loyal and self-sacrificing.”

Butler said the first strategy for change is to see stereotypes and still seek opportunities to bring everyone together.

“The Catch-22 of cooperation is that experience determines future success, yet the world is constantly changing. But if you don’t know what you don’t know, you need experience to know,” he said.

Developing a process to bridge these extremes begins with what Butler called “generational cultural alignment” focusing on cultivating relationships and finding ways for people to become connected

A simple expression of the alignment premise is that if one person nods his or her head as a greeting and another hugs, a compromise could involve both agreeing to fist- or elbow-bump.

Workplace example No. 1: A new young hire previously worked alone. But the job calls for shared responsibilities with older staff members with different skill sets and knowledge. Solution: Set up an assignment where a trust relationship can be built through collaboration with an older employee.

Another way to align generations in the workplace involves what Butler described as Adams' equity theory. It suggests that employees compare their own inputs and outputs — effort and rewards — to those of others, and when there is a perceived imbalance, they will act to restore equity. The theory states that employees are motivated to keep their own perceived fairness levels in balance with those around them, but first they must discover what they are at a new company.

Workplace example No. 2: Ask new hires to list what they believe are fair interpersonal business behaviors, such as whether an employee covers another’s shift or expects co-workers to fill in, or if being on time for meetings is OK.

Do the same among existing staff members. Ask participants to compare both scenarios and propose ways to bring different viewpoints into alignment.

This strategic concept also comes into play when established work/life balance, a work ethic, succession planning and communication styles. Does a life partner, a senior staff candidate or outsider for a high management position share the same values, principles and culture?

It also applies to handling difficult co-workers and those with different expectations — such as new hires expecting higher pay for their experience, or others wishing to continue working remotely at home when employers want them back in the office, etc., (resulting in a compromise of a few days at each location).

According to Butler, expectations lead to values that, in turn, establish workplace culture — with inclusivity as a subset of values. All of this must then be communicated to employees outlining what this process is all about as it affects the norms of a business.

He noted that this is where the inclusion paradox involves self-expression, identity, boundaries and norms as well as safety and comfort. If you want to change the culture, you have to change expectations.

“You need to ask yourself what workplace expectations should not change, what are the expectations of other generations and what expectations are malleable — along with what works and what doesn’t,” he said.

Culture action items can include determining what is the unique unifying cause, who are the cultural insiders and outsiders and are there any dividing causes that should be identified and addressed. Also, determine what it may take to change some people’s minds and unify the organization.

“Sometimes people need diversity to come together,” Butler said. “When trying to understand why citizens did not unite during COVID-19 as they did in other crisis scenarios, realize that 9/11 had a face, but COVD-19 as an enemy could be anyone. Opinions are abundant, so people tend to find the ones they like.”

For Teresa Scott, community relations and wellness specialist with Western Health Advantage, she was impressed by Butler’s insights on the role various forms of communication can take, and that what is said by a leader may not be the most effective way to get the message across to workers.

“As Jeff Butler said, message content alone is only 7% effective in communicating facts or messages, but the speaker’s body language accounts for 50% and the tonality of how it is said another 37% ... meaning in-person communication is the most effective,” Scott said.

When it comes to building a business talent pool within an organization, Butler said reverse mentorships — where an older worker partners with one young and new to the organization. He said two past CEOs, Jack Welch of General Electric and Andrew Grove of Intel, used this technique to learn what they did not know. Instead of hiring young people and instructing them in how to manage their businesses, both iconic leaders hired college grads to teach them to use computers and how to search online for information they needed.

This concept is also important because studies show that 80% to 90% of inventions are made by those working internally within a company.

“Reverse mentorship is vital today to foster better recruitment efforts in the ‘Great Resignation,’ to create a better digital public image for the company and to increase retention — because young people are more in tune with what motivates their peers,” Butler said.

Bruce Raabe, president of Wealth Advisors in Mill Valley, explained why he brought a young colleague to this workplace seminar.

“I do the similar things with my son so he can become familiar with different operational perspectives and see why things were done the way they were in the past, along with appreciating the benefits of diversity when it comes to people and ideas,” Raabe said.

He said in the past sometimes obstacles to progress were created in businesses where senior leaders would only hire people just like themselves.

“More exposure and input is needed from different groups and those in various age categories so everyone can have access to fresh insights and perspectives to help reduce current obstacles, find solutions and solve tomorrow’s problems,” Raabe said. “Age diversity can also assist in identifying more options and/or actions that can be taken.”

Butler said there are two ways to empower a team. The first utilizes direct questions for them to answer and the other uses Socratic feedback, such as asking them, “What do you think the answer is?“ Such questions can also reveal the process for achieving a desired result.

“Cohesive team building includes doing things after hours by engaging in sports, going to parks and engaging in other fun activities to foster stronger relationships with employees and their families — something more and more firms are doing today — demonstrating that senior management are people just like other employees and enjoy having a good time while building lasting relationships,” Butler said.

Journal Special Correspondent Gary Quackenbush (Gary.Quackenbush@gmail.com) worked at the Wall Street Journal and headed communications departments at AT&T, Pacific Bell and General Cellular Corporation, as well as several Silicon Valley high-tech public relations agencies. He was West Coast editor for Telecommunications Magazine, and later wrote for the Windsor Times and the Sonoma County Farm Bureau.

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